As the Advertising Administrator for Liberty Razors, I managed an intricate advertising strategy that harnessed the power of YouTube and Facebook ads, along with leveraging key influencer partnerships, to drive the startup razor subscription brand's growth. I developed and executed detailed campaign plans across these platforms, optimizing for reach and conversion through precise targeting and compelling content. My efforts included crafting engaging YouTube ads that resonated with viewers, deploying targeted Facebook campaigns to tap into specific demographics, and cultivating strategic influencer collaborations that amplified our brand message. This multi-faceted approach significantly enhanced Liberty Razors' visibility, attracting a robust customer base and increasing conversions, thereby solidifying the brand's foothold in the market and positioning it strongly for upcoming investment pitches and expansion initiatives.