Dahlia energy : Solar energy company landing page design
Ily Aziz Ameur
Visual Designer
UX Designer
Product Designer
Adobe Illustrator
Adobe Photoshop
Figma
Dahlia energy
Dahlia energy was founded to support the world’s transition to green energy, they focus on developing countrie’s commercial and industrial markets, supporting businesses solve energy challenges by achieving their sustainability and savings objectives.
Problem statement and goal :
- Dahlia Energy, targeting commercial clients in emerging markets, likely needed a website to establish credibility, educate users about their services, and drive lead generation for a potentially complex sales process.
- The goal was to increase qualified inquiries from businesses ready to consider solar solutions.
Solution :
- Clear Value Proposition: Crafted a hero section focusing on immediate cost savings and environmental impact to appeal to business decision-makers.
- Simplified Complex Concepts: Visualized solar energy processes/benefits through infographics or simple illustrations to ease understanding.
- Intuitive Lead Generation: Designed prominent calls-to-action and an accessible contact form, driving the core business goal.
- Brand-Driven Design System: Derived a warm, vibrant color palette from the sun itself, reinforcing Dahlia's core identity throughout the user experience and fostering brand recognition.
