The idea started as an exploration society and evolved into something more human, inspired by Yosemite, campfires, wildlife encounters, old cabins, dusty trails, and the feeling of watching the sun disappear behind a mountain range.
I wanted to create a world that felt optimistic and adventurous rather than extreme.
Built out:
• Brand identity
• Membership tiers
• Illustration system
• Posters
• Collectibles
• Field journals
• Environmental graphics
What do you think?
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Posted Jun 17, 2026
Designed a fictional brand tonight called NOMAD.
The idea started as an exploration society and evolved into something more human, inspired by Yosemite, camp...