Creating Compelling Content for E-commerce Sites

In one of my recent projects, I had the opportunity to collaborate with Paperless Post, a leading online platform for creating and sending digital invitations and cards. Specifically, I was tasked with writing approximately 100 pieces of footer copy for their website, each centered around a particular theme and optimized for search engine optimization (SEO) purposes.

As part of the project, I worked closely with the Paperless Post team to ensure that the copy aligned with their brand voice and style guidelines.