I collaborated with a wellness brand to revamp their Google Ads game. We made some strategic changes that turned Google Ads into their most effective channel. As a result, it now drives over a third of their total revenue and has brought in more than $1 million in gross profit.
Beyond Google Ads optimization, I also suggested several improvements to the on-site experience and brand image, which the client implemented. This included testing compelling offers and improving product imagery, leading to increased Average Order Values and guaranteed success in a competitive market.
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Posted Nov 18, 2024
Revamped Google Ads for a wellness brand, boosting it to their top channel—driving 1/3 of revenue, $1M+ profit, and higher AOV with on-site improvements.