I collaborated with a wellness brand to revamp their Google Ads game. We made some strategic changes that turned Google Ads into their most effective channel. As a result, it now drives over a third of their total revenue and has brought in more than $1 million in gross profit.

Beyond Google Ads optimization, I also suggested several improvements to the on-site experience and brand image, which the client implemented. This included testing compelling offers and improving product imagery, leading to increased Average Order Values and guaranteed success in a competitive market.