Global Marketing strategy
Alice Ren
• Owned and executed global digital marketing strategy including demand gen campaigns, account-based marketing, and localization support.
• Managed paid and owned digital channels to drive commercial growth. In 2023, delivered LinkedIn campaigns for 420% higher CTR and 388% greater engagement rate over LinkedIn benchmarks and improved Google paid search CTR by 66% and reduced CPC by 41% compared to industry benchmarks.
• Delivered 350% increase in target account engagement within first 3 months.
• Implemented audience segmentation in 6Sense , nurturing flows in Pardot, and automatic analytics reporting with Supermetrics.
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Posted Jul 26, 2024
As the Global Digital Marketing Manager at Piano, I led our demand generation initiatives and implemented effective account-based marketing approaches.
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Piano
