Global Marketing strategy

• Owned and executed global digital marketing strategy including demand gen campaigns, account-based marketing, and localization support.

• Managed paid and owned digital channels to drive commercial growth. In 2023, delivered LinkedIn campaigns for 420% higher CTR and 388% greater engagement rate over LinkedIn benchmarks and improved Google paid search CTR by 66% and reduced CPC by 41% compared to industry benchmarks.

• Delivered 350% increase in target account engagement within first 3 months.

• Implemented audience segmentation in 6Sense , nurturing flows in Pardot, and automatic analytics reporting with Supermetrics.