Digital Marketing& Demand Gen

· Leading digital marketing strategy for global ABM/ GTM/ inbound/ brand campaigns, providing advice on campaign audience, channel, timeline, and budget allocation, and being responsible for the campaign performance.

· Being responsible for marketing automation and digital marketing in the APAC region, working closely with the field and agency, managing digital marketing budget, constantly optimizing campaigns, and reporting on performance. Exceeded lead goal by 71.5% with only 82% usage of budget in 2021.

· Took initiative in ABM strategy and technical enablement, being the SME of 6Sense. And contributed to creating the ABM campaign playbook for the whole marketing organization.

· Managed the global promotion campaign for ENGAGE 2021, and exceeded the registration goal by 25% with 15% less budget and 20% less time.