Hyundai Dominican Republic Website

The client was interested in hiring an independent design firm after a competitive process in which many agencies and freelancers expressed interest. The client wanted a design firm that could meet their needs and demonstrate clarity, curiosity, and empathy for their clients.

This project aimed to help them understand how their customers search for buying a new car in the Dominican Republic Market. The data gathered helped us determine which design elements are most effective in connecting with their target audience and what messaging works best for the visual aspect of the website. Hyundai worked with an advertising agency that provided all the copywriting related.

As part of the UX Process, I first conversed with the client and obtained more information about the industry, services, and market. Using this information, I then defined some tasks that would provide clear steps to help achieve the desired results. After doing this work, I completed all steps and processes for the UX Research, Wireframing, Prototyping, and Testing.

Timeline: 5 weeks Deliverables: • UI Components library • Critical path and research • Final Design