Rayls

Posted Aug 16, 2026

DISCLAIMER This project showcases my work on developing the visual direction, mockups, brand applications, and overall case study presentation. The core brand identity, including the logo, primary color palette, and typography, was provided by Noir Ventures. My focus was on translating the existing identity into a cohesive visual narrative and elevating its presentation across various touchpoints. ABOUT Rayls, a new product by Parfin.io, is building the future of financial connectivity by merging decentralized finance (DeFi) with traditional finance (TradFi) into a unified (UniFi) blockchain ecosystem.