A fully rebuilt, scalable Webflow site for a leading UGC + influencer marketing platform.

Insense is an all-in-one solution for UGC and influencer marketing, helping brands scale creator content and manage partnerships. I was responsible for redesigning their entire website and rebuilding it in Webflow with a modern, high-performance structure, new branding, and advanced features.

The original site was a simple, limited Webflow template that couldn’t support the brand’s new identity or the complexity of their product offering. The client needed a full redesign, a scalable CMS system, and the introduction of new functionalities like calculators, product pages, and multiple integrations. They also required better internal structure, a more robust content model, and a proper tracking and analytics setup. The main challenge was transforming a basic template into a complete, flexible platform aligned with the new brand and capable of supporting future growth.

I delivered a fully redesigned and high-performing Webflow website with the new brand implemented across all pages and components. The site now includes a complex CMS architecture, advanced interactions powered by GSAP, and integrated tracking through HubSpot, GTM, and analytics tools. I also developed a custom pricing calculator and other functional sections that elevate the user experience. The final result is a scalable, professional and well-structured Webflow build that the Insense team can easily extend as the product evolves.

Webflow

HTML/CSS

JavaScript

GSAP

HubSpot

Zapier

Flexible Component approach

Client-first guide style

Variables set up for global values

CMS structures

Custom code

Analytics Integrations