ROASTERS COFFEE

Roasters Coffee was an exercise to create and explore brand identity. I had to imagine how would this logo be used in the real world and how can I make a cohesive system that is simple and recognizable. Combining illustrations and typography, I was able to create a logo that can be used in various ways.

The target audience is young adults that gravitate to aesthetic cafes and individuals that needs to get away from the loud city. I wanted to experiment with illustrations and typography to create a logo that can be used in various ways as well as explore the tools photoshop has to offer.