VR headset Webpage

AURA — Building a luxury spatial computing brand from nothing.

What would a luxury VR brand look like if Apple, Tesla, and a really good furniture company built it together?

Not another headset ad with neon UI and "the future is now" copy. Something quieter. Heavier. A brand that knows you don't sell premium technology by describing it, you sell it by withholding the explanation.

So I built Aura. End to end. In seven days.

The brand system. Name, voice, visual language, color (warm orange thread carried from product silhouette to lens to UI to film). Typography paired Instrument Serif italic for accent words against Schibsted Grotesk for the body, distinctive, not generic.

The product photography. Generated on Higgsfield using Sedance and GPT-Image-2. Speckled white composite shell, chromatic dual-lens, every hero shot, every detail, every lifestyle frame.

The landing page. Designed and built. Apple-style scroll choreograph. pinned product reveals, alternating feature blocks, glass nav, hover-tilt micro-interactions. Vibe-coded with Claude inside Google Antigravity. No template. No framework dependency. Real DOM, real animations.

The headset's lens has an orange wash. So does the brand. So does the focus indicator inside the (imagined) UI. So does the hover state on every CTA. One color, threaded from product to pixel.

That's the whole proposition: Aura is designed. Every layer agrees.

The first bento grid had seven cards. It looked like every other AI-tech landing page on Twitter. I killed it down to four, one row, one moment of payoff , and rebuilt the technology story as alternating full-width feature blocks. The page got quieter and worked harder.

Google Antigravity · Claude · Higgsfield (Sedance, GPT-Image-2) · vanilla JS · CSS scroll-driven animation · zero libraries

Thinking ten degrees off-axis from the brief, then building the thing fast enough that nobody can argue with it. I work end-to-end, strategy, design, copy, build, and I'm wired for the part most designers skip: traction. Whether that's a landing page that converts, a brand that gets reposted, or a campaign that earns press, I care about whether the work moves something after it ships.