Ternary is a software-as-a-service (SaaS) platform that empowers digital communities to manage and monetize their content, memberships, and analytics. It provides seamless integration with websites, payment processors, and platforms like Discord, enabling creators and businesses to streamline operations and drive revenue.

I was commissioned to design and develop the complete marketing website for Ternary, a cutting-edge SaaS platform. The entire project was built from scratch in Webflow, showcasing its capability for creating sophisticated, high-performance sites for tech-focused businesses. My role involved translating the platform's modern and innovative brand identity into a polished, production-ready website that clearly communicates its value proposition. I focused on structuring the information to highlight key features, demonstrate its benefits to community managers, and guide users toward signing up.

The primary goal was to create a high-impact, fully responsive website that serves as a powerful digital storefront for Ternary. The site needed to effectively educate potential users on the app’s benefits, build trust with a professional audience, and convert visitors into qualified leads and sign-ups through a clear user journey and strong calls to action.

Webflow Development: I built the entire website from the ground up using Webflow, leveraging its powerful visual development environment for a clean, professional build.

UI/UX Design: I crafted a clean, intuitive user interface that prioritizes clear navigation and a seamless user experience, making complex features easy to understand.

CMS Integration: I set up and configured the Webflow CMS to manage content like the blog and FAQ, allowing for easy updates and scalability.

Responsive Design: I ensured a flawless, pixel-perfect responsive layout across all devices, from desktop to mobile.

Custom Interactions: I implemented subtle animations and interactive elements to enhance user engagement and guide them through the site’s key features and benefits.

Lead Generation Forms: I designed and integrated custom forms and a clear call-to-action strategy to capture qualified leads and streamline the application process.

This project successfully delivered a professional and conversion-focused SaaS marketing website. The entire site was built with the flexibility and robustness of the Webflow platform, proving its capability for creating sophisticated marketing sites that drive business growth.