Binance, the world's largest cryptocurrency exchange, has partnered with the Brazilian Football Confederation (CBF) to launch the first NFT (non-fungible token) for the Brasileirão Assaí football championship. This NFT, known as the "Season Pass", provides holders with an advanced fan experience offering exclusive benefits. These perks include access to Fanverso, a gamified platform launched in partnership with Brasileirão Assaí, lower trading fees on Binance, and discounts on courses from the CBF Academy. The NFT also enables participation in match prediction, voting in polls, and other gamified experiences, with high-performing participants able to redeem exclusive prizes and experiences​.