When Susan came to us, she was sitting on a goldmine: a live course she’d already taught, content-rich and deeply valuable — but only living inside a Google Drive.

She wanted to turn it into something more — a polished, self-paced course she could confidently sell on repeat. Something that didn’t just exist but generated income, built her authority, and helped other artists move with clarity through a marketplace that often feels unpredictable.

So we got to work.

We began by tuning up the core course experience — helping Susan identify what to keep, what to refine, and what would make the material even more powerful for her audience.

We structured the curriculum, elevated the positioning, and started building what would become a signature evergreen funnel.

Then we created her first low-ticket masterclass:

🧠 The Confident Artist’s Pricing Blueprint — a $55 workshop that teaches artists how to price their work with power and structure.

Not only does it solve a key problem her audience faces, but it also leads directly into the full course. A clean, elegant upsell path — powered by value.

To set the stage for launch, we built a full-funnel system:

→ Long-form sales page for the masterclass

→ Waitlist page for the course

→ Opt-ins, email sequences, and nurture content

→ High-converting email copy and magnetic social content

We also helped shape Susan’s evolving identity — from artist to teacher — allowing her audience to see her not just as a creator, but a guide. Someone who’s walked the path and can now map it for others.

And this is just the beginning.

As the Pricing Blueprint launches live, we’re already laying the tracks for evergreen — and preparing to open doors to the full program with even more clarity and momentum.

Susan isn’t just teaching artists how to price.

She’s showing them how to build a practice that honors their value — and pays them for it.

And we’re proud to help her lead that movement — not just as a team of creatives, but as true growth partners.

Website: https://thealignedpretzel.co

Instagram: https://www.instagram.com/thealignedpretzel

Book a Consult: https://calendly.com/thealignedpretzel/consult