HKTCG is a Hong Kong

HKTCG is a Hong Kong trading-card retail brand evolving from a card shop into a broader card-culture destination. I developed the campaign strategy, creative direction and visual system around the idea of Play · Collect · Connect, translating the positioning into hero campaign visuals, retail communication, event posters and digital applications. The objective was to build stronger brand recognition, campaign consistency and a more distinctive customer experience across physical and digital touchpoints.