Modern Website for a Luxury Barbershop in Madrid

L. Romero Peluqueros, a premium hair salon in Alcorcón, needed a refined digital presence to match its decades-long reputation for excellence. We designed and developed a sleek, SEO-optimized WordPress and Elementor website that modernizes the brand, boosts local visibility, and drives online bookings — all within four weeks.

L. Romero Peluqueros is a luxury hair salon and barbershop located in Alcorcón, Madrid. Known for its tradition of high-end service and professionalism, the salon serves a loyal clientele while aiming to attract younger, style-conscious visitors seeking a premium experience.

The goal was to create a modern, elegant website that reflects the salon’s upscale identity and improves its visibility on local search results. We needed a solution that blended beauty, usability, and SEO to drive measurable growth in online appointments.

We began by developing a clean and sophisticated visual style aligned with the salon's brand. The design focuses on elegance, clarity, and an intuitive user journey — built with WordPress + Elementor for flexibility and easy content management.

The site was developed to be fully responsive, ensuring a seamless experience across all devices. Whether on desktop or mobile, users can navigate the site with ease, access service information, and book appointments without friction.

To help the salon dominate local search results in Alcorcón, we implemented a targeted local SEO strategy. This included SEO-optimized service pages, geo-tagged content, metadata, and Google Search Console integration.

We provided brand-aligned Spanish copywriting for all service pages, focusing on clarity, professionalism, and SEO keywords — positioning the salon as a top-tier destination for hair and grooming services in the area.

The project included integration with Google Analytics and Google Search Console to enable performance tracking and ongoing SEO improvements.

Delivered in just 4 weeks, the new website immediately elevated the brand’s online image and visibility. Within the first few weeks post-launch, organic traffic increased, and online appointment requests from local visitors saw a noticeable uptick — a clear sign the salon’s new digital presence is driving real-world results.