VPZ - Financial Advisory Platform

VPZ (Vermögens Planungs Zentrum AG) is a Swiss financial advisory firm based in Zurich, serving clients since 2001 across wealth management, pension planning, tax advisory, and more. They needed a modern, trustworthy website that could communicate the depth of their 9 distinct advisory services while generating qualified leads through an embedded financial health check tool.

The existing site wasn't converting. Visitors couldn't easily navigate between services, and the brand didn't feel premium enough for high-net-worth clients.

I handled the full design-to-development pipeline in Figma and Webflow:

Design: Created a clean, professional visual system with Swiss-inspired precision. Warm photography paired with structured layouts to balance approachability with authority. Every service got its own dedicated page with custom iconography and clear CTAs.

Development: Built the entire site in Webflow with a CMS-powered blog and news section. Integrated an interactive Finanzcheck (financial check) tool via iframe, Calendly for booking consultations, and CookieYes for GDPR-compliant cookie management.

9 service landing pages with custom layouts and illustrations

CMS-driven blog with category filtering

Embedded interactive financial health check tool

Calendly integration for consultation booking

Multi-language support (German/Swiss German)

Fully responsive across all breakpoints

GDPR-compliant cookie consent management

A polished, conversion-focused platform that positions VPZ as a premium Swiss financial advisor. The site now serves as both a lead generation engine and an educational resource, guiding potential clients from awareness to booked consultation.