Client: Dahlquist Year: 2026 Format: Design only (Figma) Timeline: 2 weeks Services: Research, positioning, brand foundations, web design

Dahlquist came to us as an established Shopify Select agency with a strong client roster but a website that didn't reflect their level. Over two weeks, we rebuilt their site in Figma from positioning down to typography, repositioning them from a service provider to a premium Shopify partner.

Dahlquist's existing site read like a service catalog. Functional, but flat. They wanted to climb above the Shopify Select tier and start competing with agencies winning premium briefs.

The brief was open. Structure, layout, and visual direction were all up for discussion. Our north star was clarity and confidence: fewer pages, sharper narrative, and a partner-first voice rather than a vendor pitch.

We started by auditing the current Dahlquist site and benchmarking premium Shopify agencies sitting above the Select tier in Shopify's Partner Directory. We mapped how those teams position themselves, structure their sites, and present their work, then pulled out the patterns worth adopting.

From that work we proposed a tightened positioning, a leaner site structure, and an initial creative direction. The headline shift: stop selling Shopify services, start selling a Shopify partnership.

The logo stayed. Everything else got a quiet upgrade. We built a minimal brand foundation so the website itself could carry the weight of the brand expression.

Deliverables:

Typography system

Color palette

Core UI primitives

The system is intentionally restrained. A premium agency site doesn't need decoration. It needs to be confident in white space, type hierarchy, and the rhythm between sections.

Three pages, fully designed in Figma for desktop and mobile, with a reusable component library.

Home. Leads with the partnership thesis, then walks visitors through capability, proof, and process. We rebuilt the case study section to feel like a portfolio rather than a list, with a partner-focused narrative running through the page.

Shopify services. Restructured around outcomes rather than deliverables. Less "here's what we offer," more "here's what we solve." The page reads top to bottom as a single argument for working with Dahlquist.

Case studies. Treated as the proof layer of the site. Cleaner case study cards, stronger image hierarchy, and a layout that gives breathing room to client work.

A complete design package ready for development handoff:

Positioning and site structure recommendations

Typography and color system

Three high-fidelity pages, desktop and mobile

Reusable component library

Dahlquist now has a foundation that matches the level of work they ship, and a website that competes on the premium tier they're aiming for.