Packaging Design for Leather Mats
Liya Malinina
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Posted Sep 8, 2022
Minimalistic packaging design for high-end vegan leather products.
BRIEF
Packaging with a window so customers can feel the texture and see the color and print of the mat, like the example in the picture.
• We love a minimalistic look with a hint of romance.
• The prints on our mats are all vintage gravure.
• The packaging needs to be a light color so the colors of the mats will look beautiful true the windows.
Package type: Box
Company name:Tapis Volant
The product: Buttery-soft vegan leather mats made for the modern family. So versatile and down-for anything, it can be used both indoors and outdoors for picnics, beach days, table cloth, meal times, messy play... the list goes on and on!
Our customers are trendy young parents in the middle to a higher segment. We want the brand to be of high quality and ultimately a status symbol of some sort.
100 % vegan leather mats
Compact, lightweight and portable
Waterproof and easy to clean
Free of toxins (phthalate-free / BPA-free / formaldehyde-free)
Luma logo-debossed
Hanging loop on the back
Add a portable carrier to make it extra easy
CONCEPT IDEA
In this design, I started with their vision of the product, so it turned out to create a minimalistic design. I decided to make the icons round to support the idea of a round mat. I suggest sticking the sticker on the corner because then the name and pattern will be visible from both sides.
STATS
Timeline: 3 Weeks
Deliverables: I delivered the final files in the following format
• Concept mockup .png
• Print-ready .pdf
• Source file (Editable File) .ai
