Packaging Design for Leather Mats

BRIEF

Packaging with a window so customers can feel the texture and see the color and print of the mat, like the example in the picture. • We love a minimalistic look with a hint of romance. • The prints on our mats are all vintage gravure. • The packaging needs to be a light color so the colors of the mats will look beautiful true the windows.

Package type: Box

Company name:Tapis Volant

The product: Buttery-soft vegan leather mats made for the modern family. So versatile and down-for anything, it can be used both indoors and outdoors for picnics, beach days, table cloth, meal times, messy play... the list goes on and on!

Our customers are trendy young parents in the middle to a higher segment. We want the brand to be of high quality and ultimately a status symbol of some sort.

• 100 % vegan leather mats
• Compact, lightweight and portable
• Waterproof and easy to clean
• Free of toxins (phthalate-free / BPA-free / formaldehyde-free)
• Luma logo-debossed
• Hanging loop on the back
• Add a portable carrier to make it extra easy

CONCEPT IDEA

In this design, I started with their vision of the product, so it turned out to create a minimalistic design. I decided to make the icons round to support the idea of a round mat. I suggest sticking the sticker on the corner because then the name and pattern will be visible from both sides.

STATS

Timeline: 3 Weeks Deliverables: I delivered the final files in the following format • Concept mockup .png • Print-ready .pdf • Source file (Editable File) .ai