Label design for friction and rubbing gel with carrot and apple taste.

They would like to an updated label for our Friction and rubbing gel bottle. It is a pump bottle, 75ml.

They are launching a new taste with Apple that prevents the horse´s mouthcorners to get wounds and also helps the horse to accept the bit better. So it should both look tastefull, and give a look of a "pharmacy product" you can trust. It could be a bit playful, but also with a touch of serious because of we want to promote it as a "problem solver" product. 

Audience: Equestrians that owns a horse, both women and men. Age 20-60. Mostly Women at the age 35-40.

In this concept, I used the idea that the horses soo loved the flavour and are chasing the apple/carrot. Since it should not be the main thing on the package so I made this scene more transparent.I think it's a fun, simple and memorable idea, but the design is more conservative. Also, if you want to add more flavours, it's easy to adapt. Compared to the old label, I slightly reduced the logo and increased the name so that everything can be seen without distortion.