Lead Acquisition Funnel That Converts Community Members
Sodiq Alao
Lead Acquisition Funnel That Converts Visitors Into Community Members
The brand had an established website and a clear mission, supporting people through mental wellness and recovery. But they had no community platform and no structured way to convert website visitors or social media followers into an engaged, owned audience.
People could visit the website, read the content, and leave — with no opt-in, no next step, and no mechanism to bring them back. For a brand built around ongoing support and community, this was a critical gap. Warm, interested visitors were landing on the site and disappearing with no way to continue the relationship.
The goal was clear: build a lead acquisition funnel that would give cold and warm traffic a single, compelling destination — one that communicated the value of joining, removed friction from the sign-up process, and funnelled visitors directly into the Souls Harbour Circle.so community as free members.
Mockup design of the lead acqusition page
Three gaps standing between their audience and their community
A review of the client's existing setup and traffic flow revealed three specific problems:
No dedicated opt-in destination: The website served as a general information hub but had no single page designed specifically to convert a visitor into a community member. There was no landing page with a focused headline, a clear value proposition, and one call to action — nothing that said "this is the next step, and here's exactly what you get when you take it."
No community platform to send leads into. Even if they had been capturing leads, there was nowhere structured to send them. A Facebook group or email list alone wouldn't deliver the kind of safe, moderated, community-first experience that a mental wellness audience needs. Circle.so was the right platform — purpose-built for community, with the structure, privacy controls, and member experience the brand required.
No frictionless free entry point. Mental wellness audiences require trust before commitment. Asking cold visitors to pay immediately or fill in a lengthy form creates drop-off. The funnel needed a free membership entry point — low friction, high perceived value — that let people step inside the community before any paid offer was presented.
Live Website
Walkthrough Video
A live, converting entry point into the Souls Harbour community
They went from having a website with no community infrastructure to a fully live lead acquisition funnel that takes cold traffic and converts them into opted-in Circle.so members in a single step. The funnel page is purpose-built for their audience — a mental wellness community that requires trust, clarity, and a low-friction entry point before any deeper commitment is asked for.
"I am thrilled with Sodiq's work in helping me to launch my project. There were many well qualified people who applied for the job, I chose Sodiq because from the moment he pitched his approach to my project I knew he was the right person for the job. He was able to very quickly understand not just what i wanted built but who I wanted it built for. His email copy was perfectly aligned with my target audience. The way he communicated and laid out the email sequence and prepared every component of the full stack was beyond my highest hopes. I am so glad I chose Sodiq for this project. I highly recommend him, you will be so glad you hired him for your next project!"
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Posted Sep 15, 2026
Developed a funnel converting site visitors into community members for a mental wellness brand.
