Maris Beach Wear is a brazilian female owned business that wants to connect the confort and sustainability in the experience of buying swimwear.

Their main clients are women in the age of 18-28, young adults and gen Z, who are interested in fashion, lifestyle and loves the ocean.

In Maris, they support all types of women's bodies.

To ajust their communication with their public, the focus was to remain frequency on social media, give emphasis to the products aspects and options and explore the experience of buying.

The strategy of overdelivering would have a purpose to increase the custoumer's desire of being the "aesthetic beach girl".