Brand Strategist for Tokopedia's Employer Brand Team

Lita Tiara

Brand Strategist
Digital Marketer
Content Editor
Google Apps
Looker studio
Jira
Slack
Chibii Baby Store
I'm currently working as a digital and content strategist for Tokopedia. Here, I lead an in-house creative agency to maximize activations and brand positioning.
I was offered a full-time role as a digital strategist 5 months after I joined Tokopedia as a freelance copywriter. Here, I learn, conceptualize, execute, improve, even consult branding-related strategies for various employer brand’s projects. 3 months into the role, I was trusted to lead an in-house creative agency with a team consisting of graphic designers, copywriter, and branding intern. Our team managed to maintain a project completion rate of above 95% per month. 
I oversee all creative assets and marketing collaterals’ development from start to finish, and rebrand anything necessary to stay ahead. I’m looking forward to doing the same with your projects.
I’ve contributed various employer branding projects such as:

2022

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