Branding Live Project | Breezy
Rachel Chan
Breezy was a live client brief I undertook as part of my university course. The brief will refresh the Modern General Store Cash and Cash Co. brand image and develop a new name- Breezy.
B2B leaflet cover and back
Who is Cash and Cash Co.?
Cash and Cash Co. is a Modern General Store based in Birmingham that makes hand-pore candles and diffusers and sells other homeware products. It is a family company mainly run by two sisters and their mother.
Their brand started with their mother’s hand-painted candles. They also sell provisions, coffee, fresh juice, flowers, and food to make people enjoy their lives. Cash and Cash Co aims to provide a high-quality lifestyle through homeware products and approach a cohesive visual identity.
Reward Card
Re-Branding
Try to bring the element of a healthy lifestyle and self-improvement into the brand identity and present it to the public on their websites and socials. During this brief, I experienced pitching to the client and receiving feedback.
What do we refresh?
Brand Identity (Logo, name, brand guideline)
Podcast Planning
Reward Card
B2B Leaflet (for whole sell)
B2C Leaflet
Gift Box Design and Collection Plan
Tumbler cup Design
Eco Bag Design
Window Sticker Design
Menu Design
Breezy Meal ( takeaway box and food paper bag design)
Packaging and Side Product Design
Website Design
Social Media Plan and Layout Design
B2C Leaflet
B2B Leaflet and Menu design
B2B leaflet layout
Candle packaging design
Diffuser packaging design
Home Mist packaging design
Side product packaging design
Packaging Design with Illustrations
Social media plan and layout design
Website design and copywriting
Website Home Page Sample Design
Website Shopping Page Sample Design
Breezy Brand Guildeline
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Posted Feb 7, 2025
Refresh the Modern General Store Cash and Cash Co. brand image and develop a new name- Breezy, with the element of a healthy lifestyle and self-improvement.
