Branding Live Project | Breezy

Breezy was a live client brief I undertook as part of my university course. The brief will refresh the Modern General Store Cash and Cash Co. brand image and develop a new name- Breezy.

Cash and Cash Co. is a Modern General Store based in Birmingham that makes hand-pore candles and diffusers and sells other homeware products. It is a family company mainly run by two sisters and their mother.

Their brand started with their mother’s hand-painted candles. They also sell provisions, coffee, fresh juice, flowers, and food to make people enjoy their lives. Cash and Cash Co aims to provide a high-quality lifestyle through homeware products and approach a cohesive visual identity.

Try to bring the element of a healthy lifestyle and self-improvement into the brand identity and present it to the public on their websites and socials. During this brief, I experienced pitching to the client and receiving feedback.

Brand Identity (Logo, name, brand guideline)

Podcast Planning

Reward Card

B2B Leaflet (for whole sell)

B2C Leaflet

Gift Box Design and Collection Plan

Tumbler cup Design

Eco Bag Design

Window Sticker Design

Menu Design

Breezy Meal ( takeaway box and food paper bag design)

Packaging and Side Product Design

Website Design

Social Media Plan and Layout Design