Maandals
Sevd Atas
Meet (MAANDALS);
INDUSTRY
FASHION & FOOTWEAR
PROJECT DELIVERABLES
- Brand Strategy
- Brand Identity Design
- Web Design
- Packaging Design
- Print Design
BRAND SUMMARY
LEAVE YOUR OWN FOOTPRINT.
Maandals is a men's footwear brand that designs one-of-a-kind shoes. They brought a new wave by combining men's leather sandals and men's classy dress shoes and designed the ultimate unique men's summer shoes of the future...
The vision of Maandals is a world where men won't have to fit themselves in a box and they can express their true selves by leaving their own footprint.
BRAND PERSONALITY:
- Classy
- Clean
- Minimal
- Playful
- Elegant
- Modern
PURPOSE BEHIND THE DESIGNS
The visual identity complements the brand's vision by expressing its artistic style on a freeway. The logo suite is elegant and minimal. The logo mark represents Maandals in two ways, an “M” shape for Maandals, and a wave shape for being the new wave in the men’s footwear industry. We also crafted custom illustrations to use across the branding. These illustrations add a playful and artistic touch to the identity while helping the brand express itself better.
“We have been working with her on our branding and website for over a year, and she did an amazing job. She understood our vision quickly and created something that is even beyond our imagination. Highly recommended!”
Founders of Maandals
CHECK OUT THE BRAND IRL:
PROJECT CREATED BY: @DESIGNBY.SEVD
