RAÏ - The Label
Sevd Atas
Meet (RAÏ - The Label);
INDUSTRY
FASHION
PROJECT DELIVERABLES
- Brand Identity Design
- Label Design
- Bag Design
- Pouch Design
BRAND SUMMARY
RAÏ is a handmade raffia bag and clothing brand rooted in the U.A.E. Unraveling the unique talent of a Lebanese artist, RAÏ provides their audience with an inspiration of nature with their embroidered raffia handbags & handcrafted garments.
BRAND PERSONALITY:
- Stylish
- Nature Inspired
- Warm
- Sensible
- Minimal
- Pure
PURPOSE BEHIND THE DESIGNS
The visual identity consists of bold & soft colors with a golden touch. The logo suite creates a strong brand recognition that matches that brand's roots. Customized, bold logotype evoke elegant and modern emotions and the sub-mark creates a brand story, connecting the U.A.E brand with its local audience.
“So responsive, very easy to work with and helpful, loved how she understood my brand from the beginning. Will definitely work with her again.”
Ghalia, Founder of RAÏ - The Label
CHECK OUT THE BRAND IRL:
PROJECT CREATED BY: @DESIGNBY.SEVD
