Paéma, a FOOH video series with 3D scans
Emilie Thonat
Paéma FOOH Ads: Giant 3D Chouquettes
Paéma is a fine pastry shop in Marseille famous for its chouquettes.
To boost their digital presence, I directed and produced a series of 4 FOOH (Fake Out-Of-Home) short-form video ads.
We 3D-scanned their signature pastries and integrated them as giant objects into real footage, ranging from the iconic Calanques to the storefront itself.
The campaign generated strong organic traction with over 38,000 views.
Produced and directed in collaboration with my 2024's trainee, Matisse Cadour.
🧩 Stack
Polycam: the real chouquettes scanned
Cinema 4D: 3D scenes
After Effects: fake camera effect and compositing
📸 My role
3D scan of the chouquettes with photogrammetry.
3D scenes with lighting and shadows matched to the footage.
Compositing and video editing: fake camera effect, rotoscoping, final integration.
What I also built
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Posted Nov 29, 2024
4 FOOH short-form ad videos for Paéma, a Marseille pastry shop: Polycam 3D scans, Cinema 4D scenes, fake camera effect and compositing in After Effects.
Likes
1
Views
41
Timeline
Aug 1, 2024 - Oct 1, 2024
Clients
Paéma Pâtisserie
