With a video mixed with

With a video mixed with music, the concept brand GIBOUS debuts on social media. Flashing typographies and hyped music want to get your attention. Keeping the details on the colors that had been used, such as monochromatic and dark green, as a signal of power and confidence.

GIBOUS is a men’s skincare and grooming brand inspired by nocturnal aesthetics, dark minimalism, and contemporary design. The brand seeks to move away from traditional aggressive or sporty masculine branding. The target audience is: Men aged 20–35 and interested in fashion, fragrances, and grooming. Premium lifestyle consumers. Users who appreciate minimal and modern design. Do you have suggestions?