In order to make Pink

In order to make Pink Bloom relevant in social media, I design an app that functions as coupons and rewards for its products. With a membership or having accounts make more loyal costumers than just casual buyers. This connects with the young audience that is between 16 and 24 years old. This concept brand aims to communicate freshness and fun, with a “bestie-like” voice tone.

Every section is made for making user’s path easier to find whatever she needs. Keep it simple but useful. Along the way while designing this, I realized that many skincare brands don’t have an app where its users can buy products or get rewards by buying.