The new homepage was restructured to create a clear storytelling journey: beginning with IBTE’s mission statement in a striking hero section, followed by opportunities for personalized education, early enrollment benefits, and program showcases. Each section was carefully designed to build trust and guide the user towards meaningful actions like exploring programs, learning about global opportunities, or beginning the enrollment process.We focused on improving user flow, making CTAs more prominent, and showcasing the student portal experience to build trust. This redesign is tailored for educational institutions looking to boost engagement, improve application rates, and align their digital presence with a global audience.