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Rebranding and Technical Enhancement for The Kindness Catalog

Lisa Pham

Rebranding and Technical Enhancement for The Kindness Catalog

The Client: The Kindness Catalog

The Kindness Catalog, founded by Head Coach Jessica Moini, is a life coaching business based in Dubai dedicated to helping ambitious professionals master their mindset to achieve sustainable success and build "Wealth from Within." The coaching is centered around achieving emotional freedom and energetic alignment, moving clients away from the feeling of "performing success" towards truly feeling it. The platform offers personalized coaching, self-paced courses, and full-day breakthrough workshops.

Scope of Work: Custom Visual and Technical Redesign

The project focused on executing a high-impact visual overhaul and introducing advanced technical enhancements to elevate the client's online presence, reflecting their premium service offering:
Complete Homepage Redesign and Rebranding: Executing a total overhaul of the website's visual identity and layout to align with a new, elevated brand aesthetic.
Advanced Custom Code Implementation: Injecting advanced HTML and CSS coding to customize and enhance the site's look beyond platform limitations.
Enhanced User Experience: Integration of subtle but impactful animations and visual effects to create a modern, polished, and captivating user experience that reinforces the brand's sophisticated approach to life coaching.
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Posted Oct 29, 2025

Rebranding and technical enhancement for The Kindness Catalog's online presence.

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LMS Specialist
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Reels Editing and Social Media Management

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