Hometown launched its sporting event brand with MMA as the first focus but with a refreshing twist, no violent imagery, no fists, no blood, I stepped in as Head of Marketing to help define a bold unified brand across clothing, websites, videos, and printed media, I developed a clean flexible visual language rooted in symbolism, modern minimalism, and community pride, the white-based website allowed seamless visual blending so every asset from presentations to apparel feels cohesive and intentional, this foundation set the tone for everything to follow as we expand the brand and creative team.