💐 +14% lift redesigning mobile web for The Bouqs Co.
Ary Mega
User Researcher
UX Designer
Product Designer
Figma
Jira
Slack
The Bouqs Company
📜 Overview & Solution
Redesigned the mobile web experience for The Bouqs Company
Focused on simplifying the navigation, product visualization, and checkout flow
Led a team of two remote product designers
🎖️ The results
14% higher mobile conversion rates
11% lower cart abandonment
5% increase in average order value
8% more mobile traffic
9% longer sessions
🧗♂️ The challenge
Poor mobile conversion due to navigation and checkout friction.
🔑 Key decisions
Simplified navigation menu vs. maintaining full category structure
Introduced 360° product views vs. static images
Reduced checkout fields while maintaining necessary data collection
🥡 The takeaways
Mobile users valued simplified navigation over comprehensive menus
Visual product features (zoom, 360° view) significantly impact purchase confidence
Guest checkout option crucial for conversion optimization
🚶♂️ Next steps
A/B testing new personalization features
Expanding payment options
Implementing mobile-first product photography standards
