AI-Driven Stop-Motion Promo for Markopolo

Markopolo initially envisioned a live-action stop-motion film to showcase how their AI converts abandoned users into revenue. However, the production timeline and budget were too constrained for a physical shoot.

I adopted an AI-led stop-motion inspired visual treatment to give the message a bold, tactile, and distinctive feel.

The script challenges generic personalization (“Hi {FirstName}”) and reframes the conversation around behavioral intelligence.

The stop-motion approach:

Created visual contrast against typical SaaS explainer videos

Added personality and memorability

Reinforced the idea of breaking outdated marketing systems

Concept & Scene Development: Key visual frames were initially generated using Midjourney, crafted to emulate a handcrafted stop-motion aesthetic. To achieve additional camera coverage while maintaining character and environmental consistency, scenes were regenerated and expanded using Nano Banana.

Refinement & Visual Control: Lighting, texture detailing, and compositional balance were refined in Adobe Photoshop, ensuring visual cohesion and production-level polish across all sequences.

AI-Driven Motion: Motion sequences were produced using Midjourney Video and Google Veo, carefully preserving the tactile, frame-by-frame quality characteristic of stop-motion animation.

Motion Graphics Integration: Supporting product messaging and callouts were storyboarded and designed in Adobe Illustrator, then animated in Adobe After Effects, maintaining clarity and structural precision.

Post-Production: Editing, pacing, AI-generated voiceover (via ElevenLabs), and sound design were completed in Adobe Premiere Pro, delivering a confident, category-defining final film.

The promo video stood apart from conventional SaaS motion promos. Rather than relying on generic dashboards and feature callouts, it delivered a fun, engaging narrative that translated complex AI capabilities into a relatable, story-driven experience.