Brand Strategy and Design for Las Guesas
Diana Gutiérrez
Overview 👀
Las Guesas an emerging brand directed to young and mature audiences. From our beloved Gen Z to Millennials with the need to experience something unique and delicious in Querétaro.
The Heart of the Brand 💙
Las Guesas promises a calm, kids friendly and gentle environment for the young parents. And also promises a fun, exotic, party like ambiences for those looking were to pre party.
The Complete "Guesas" Experience 🍔
Working closely with the architect and interior designer responsible of the physical restaurant, we were able to create a well rounded, coherent and genuine brand.
This way we were ables to convey the correct messaging, atmosphere and to attract the correct target to our beautiful restaurant.
Social Media Design and Direction 📱
Later on, I was brought again to work with the amazing marketing team to create also a coherent messaging and visuals through the social media channels.
Just in the first month we increased the instagram interactions more than a 300%.
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Posted Jun 20, 2023
Developed brand core, positioning, and persona for XYZ Company. Redesigned logo, website, and marketing materials to reflect new brand identity.
