CRM Project: Leading the CRM team (long term project)
Giovanna Fiume
Email Marketer
Growth Marketer
Marketing Strategist
G Suite
Salesforce
tropic skincare
Giovanna brought 20% increase in retention rate for one of my clients by reassessing their CRM strategy, redesigning their CRM journeys and touchpoints, activating segments and increase DB sign up rate
Delivered new efficient CRM strategy and full CRM activation plan in terms of journeys and broadcast/segmented campaigns
