Ailee Brand Identity

Challenge:Challenge: Ailee Studio needed a strong brand identity to reflect creativity, professionalism, and innovation in a competitive digital landscape.

Research & Inspiration: Explored current design trends and analyzed competitors to set the right visual direction.

Concept Development: Crafted moodboards, initial sketches, and iterative logo designs along with a refined color palette to establish a unique identity.

Refinement: Integrated feedback to compile comprehensive brand guidelines, ensuring consistency across all platforms.

Result: The new brand identity features a modern logo, a harmonious color palette, and clear visual guidelines—effectively conveying Ailee Studio's creative and professional values.

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