Avest Bank

Avest Bank is an online banking system that tries to alleviate the challenges people face in the Nigerian financial sector. Many online banking payment systems share similar qualities. Their functionality largely focuses on transmitting and receiving payments. Avest Bank aims to enhance its service by providing users with specialized tools to track their earnings, schedule payments, and manage their accounts.

Create a finance management function to help young professionals deal with their financial worries.

I decided to send a survey to a wider audience to collect data on people's habits, preferences, and thoughts regarding the difficulties they encounter when using mobile banking apps. This will give me a better idea of the range of problems people experience.

106 people responded to my survey, and all the participants had different financial concerns, habits, and goals. Here are the statistics I gathered. So I decided to draw an empathy map about their feelings, and what they say, think, and do.

I firmly utilized the insights gained from the empathy phase to identify and articulate the user's needs and challenges.

Instant chat with customer support

too long to transfer money

Instant chat with customer support

Paying bills is complicated to access

Not able to see my notification alert on time

Not able to track my spending

Use a chatbot to handle FAQs and basic queries efficiently.

Send instant notifications once the transfer is complete, with details of the transaction.

Create a notification icon within the app for easy access to missed alerts.

Create a dedicated "Bill Payment" section on the app's homepage for easy access.

 I offer visual analytics, charts, to show spending trends over time and track their earnings.

I integrate one-tap payment options for efficiency eg, quick access.

For the ideation phase, I used the Crazy 8 brainstorming exercise. This session entailed 5-minute intervals of 8 sketches with an intentional break of 20-30 minutes. I did not compose 8 sketches each time, but this exercise forced me to generate ideas, and I spent the breaks thinking about the ideas I wanted to elaborate on. This was a great exercise for getting my ideas on paper. After completing this exercise five times, I compiled my sketches and organized them by theme.

These are the problem statements I decided to focus on before designing the wireframe:

How might we be able to make online banking more secure for the customer?

How might we be able to make online banking more secure for the customer?

How might we facilitate money transfers to ensure smooth and effective transactions?

How might we show users how they are using their money so that they can understand how they are spending their money?

How might we help users track their spending?

After I finished sketching, I decided to use the concepts I had come up with to develop a feature that makes transactions simple for users. Within this feature, I wanted to integrate ways users can improve their financial health and manage expenses.

The high-fidelity wireframe showcases Avest's refined design, with detailed visuals and interaction that bring the user experience to life.

The usability test consisted of conducting approximately 30-minute testing sessions with 5 people who fit the AVEST target user demographic. Then we collected our notes and synthesized our findings with affinity maps.