​🫡​ The Challenge: 

💉​Inked Expo is the leading tattoo convention in Australia. They needed a website redesign to reflect their reputation and expertise within the tattoo industry. Inked Expo was running events across Melbourne, Brisbane, and Sydney. Still, their old website couldn't handle the complexity: multi-city ticketing, artist discovery, vendor sign-ups, and sponsor integration all needed to work seamlessly from one platform.

A complete Webflow redesign with a custom artist directory filterable by city, an event-specific ticket flow routing to Eventbrite, a booth enquiry system, and an awards section. The ornate vintage visual identity was translated into a premium digital experience that matches the festival's cultural weight.

The redesign delivered a 20–25% ticket click-through rate from site visitors to the Eventbrite purchase flow, and the site now drives up to 4,500 in organic traffic - all without paid acquisition. The platform supports 16,000+ Instagram followers converting to ticket buyers across Melbourne (March 2026) and Brisbane (October 2026), with Dr. Pickles signed as a headline sponsor. This brand partnership further validates the platform's commercial reach.