Inked Expo: Australia's Biggest Tattoo Convention Redesign by Amanuel G.Inked Expo: Australia's Biggest Tattoo Convention Redesign by Amanuel G.
Built with Webflow

Inked Expo: Australia's Biggest Tattoo Convention Redesign

Amanuel  G.

Amanuel G.

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Inked Expo - Website Redesign

​🫡​ The Challenge: 
💉​Inked Expo is the leading tattoo convention in Australia. They needed a website redesign to reflect their reputation and expertise within the tattoo industry. Inked Expo was running events across Melbourne, Brisbane, and Sydney. Still, their old website couldn't handle the complexity: multi-city ticketing, artist discovery, vendor sign-ups, and sponsor integration all needed to work seamlessly from one platform.
Inked Expo Website
What I Built:
A complete Webflow redesign with a custom artist directory filterable by city, an event-specific ticket flow routing to Eventbrite, a booth enquiry system, and an awards section. The ornate vintage visual identity was translated into a premium digital experience that matches the festival's cultural weight.
The Result:
The redesign delivered a 20–25% ticket click-through rate from site visitors to the Eventbrite purchase flow, and the site now drives up to 4,500 in organic traffic - all without paid acquisition. The platform supports 16,000+ Instagram followers converting to ticket buyers across Melbourne (March 2026) and Brisbane (October 2026), with Dr. Pickles signed as a headline sponsor. This brand partnership further validates the platform's commercial reach.

Amanuel finished the project ahead of schedule and was great at building to the site to my needs.

Inked Expo Website
Inked Expo Website
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What the client had to say

Amanuel finished the project ahead of schedule and was great at building to the site to my needs

Melbourne Tattoo Supplies, Melbourne tattoo supplies

Dec 29, 2025, Client

Posted Jan 8, 2026

Redesigned Australia's biggest tattoo convention website, improving UX and performance to drive a 20–25% ticket click-through rate and 4,500 in organic traffic.

Likes

9

Views

20

Timeline

Nov 24, 2025 - Dec 29, 2025

Clients

Melbourne tattoo supplies