The sun was out, yet it was cold.
And that was quite literally. My client knew she wanted more sales (duh). Isn't that the purpose of email marketing, anyways?
So I chose to make 1 email that does exactly that: make her a sale.
Simple. Sweet. And to the point.
The result?
She made 2 sales in less than 1 week 🎆 (<- is this a firework???!)
This may sound like nothing out of the ordinary for you. In fact, it may sound pretty disappointing. I get it. But this is the rest of the story
Highest open rate for my client was 33%. That email got 46%. Average open rate, in general, is 25%.
Never have had a sale from an email.
Her email list is less than 200 people. And it's not segmented. And did I mention it was the first email I ever created for her with no prior strategy?
I guess that sums this project pretty much.