How I made 2 sales from 1 email.

And that was quite literally. My client knew she wanted more sales (duh). Isn't that the purpose of email marketing, anyways?

So I chose to make 1 email that does exactly that: make her a sale.

Simple. Sweet. And to the point.

The result?

She made 2 sales in less than 1 week 🎆 (<- is this a firework???!)

This may sound like nothing out of the ordinary for you. In fact, it may sound pretty disappointing. I get it. But this is the rest of the story

Highest open rate for my client was 33%. That email got 46%. Average open rate, in general, is 25%.

Never have had a sale from an email.

Her email list is less than 200 people. And it's not segmented. And did I mention it was the first email I ever created for her with no prior strategy?

I guess that sums this project pretty much.