Damaged But Beautiful: Brand Identity Concept
Jennifer Preston
Self-initiated concept project
Damaged But Beautiful is a recovery-focused brand concept built around healing, self-worth, and resilience. This is self-initiated concept work, not client work.
The creative direction
The identity was designed to carry a consistent, meaningful message across digital and physical touchpoints. The visual direction pairs a considered color palette and typography with an adaptable brand system.
Brand applications
The concept includes:
Brand identity and logo directions
Color palette and typography
Social media concepts
Book cover design
Merchandise mockups
Packaging concepts
Website direction
What this project demonstrates
This project shows my approach to visual storytelling, brand identity, content direction, and creating cohesive creative systems across multiple formats.
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Posted Aug 5, 2026
A self-initiated visual identity concept for a recovery-focused brand centered on healing and self-worth.
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