Resimator Website by Sandeep

Resimator Website

Sandeep | UX Designer

Web Designer

UX Designer

UI Designer

FigJam

Figma

Description

I led the redesign of Resimator's website, focusing on enhancing user experience, improving navigation, and aligning the brand identity with its core values.

Project Overview

Client: Resimator Oy Industry: SaaS Project Type: Website Redesign Role: Senior Product UI/UX Designer Objective: To revamp the Resimator website for improved usability, clear communication of its offerings, and increased lead generation.

Problem Statement

The previous Resimator website struggled with outdated design, unclear messaging, and a disorganized layout, making it difficult for users to understand the product offerings and take action. A redesign was needed to improve usability, visual appeal, and alignment with the company’s goals.

Goals

Enhanced Usability: Create an intuitive user journey that makes key information easily accessible.

Modern Aesthetics: Refresh the visual design to reflect professionalism and innovation.

Lead Generation: Optimize CTAs and forms to encourage user engagement and sign-ups.

Scalability: Design a framework that supports future content and feature additions.

Design Process

Research & Discovery

Conducted a content audit of the existing website to identify usability gaps.

Interviewed stakeholders to understand business goals and user needs.

Analyzed competitors for industry trends and best practices.

User Journey Mapping

Defined primary user personas, including potential customers and existing clients.

Designed clear paths for key actions like product exploration and demo requests.

Wireframing

Created low-fidelity wireframes to outline layouts for the homepage, product pages, and blog.

Prioritized simplicity and readability in the design hierarchy.

UI Design

Applied a clean, modern design style consistent with the Resimator brand.

Focused on high-contrast elements and engaging visuals to highlight key features.

Development Handoff

Prepared developer-ready assets with detailed annotations.

Collaborated closely with the development team to ensure design fidelity during implementation.

Key Features

Streamlined Navigation: A simplified menu and breadcrumb trails for better orientation.

Interactive Product Sections: Visual demos and descriptions to showcase features.

Optimized Lead Capture: Prominent CTAs, demo request forms, and newsletter subscriptions.

Responsive Design: Ensured a seamless experience across desktop, tablet, and mobile.

Blog Integration: A clean layout for educational and promotional content.

Outcomes

Improved Usability: Users could find information 40% faster compared to the previous design.

Enhanced Engagement: Increased demo requests by 25% within the first month post-launch.

Positive Feedback: Clients and stakeholders praised the modern look and intuitive layout.

Future-Ready Framework: Enabled easy updates for new content and features.

Tools Used

Design: Figma

Collaboration: FigJam, Slack

Prototyping: Figma

Learnings

This project highlighted the importance of aligning user needs with business objectives. Regular collaboration between design and development teams ensured a successful implementation and impactful redesign.

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Posted Nov 24, 2024

I led the redesign of Resimator's website, focusing on enhancing user experience, improving navigation, and aligning the brand identity with its core values.

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