Resimator Website
Sandeep | UX Designer
Description
I led the redesign of Resimator's website, focusing on enhancing user experience, improving navigation, and aligning the brand identity with its core values.
Project Overview
Client: Resimator Oy
Industry: SaaS
Project Type: Website Redesign
Role: Senior Product UI/UX Designer
Objective: To revamp the Resimator website for improved usability, clear communication of its offerings, and increased lead generation.
Problem Statement
The previous Resimator website struggled with outdated design, unclear messaging, and a disorganized layout, making it difficult for users to understand the product offerings and take action. A redesign was needed to improve usability, visual appeal, and alignment with the company’s goals.
Goals
Enhanced Usability: Create an intuitive user journey that makes key information easily accessible.
Modern Aesthetics: Refresh the visual design to reflect professionalism and innovation.
Lead Generation: Optimize CTAs and forms to encourage user engagement and sign-ups.
Scalability: Design a framework that supports future content and feature additions.
Design Process
Research & Discovery
Conducted a content audit of the existing website to identify usability gaps.
Interviewed stakeholders to understand business goals and user needs.
Analyzed competitors for industry trends and best practices.
User Journey Mapping
Defined primary user personas, including potential customers and existing clients.
Designed clear paths for key actions like product exploration and demo requests.
Wireframing
Created low-fidelity wireframes to outline layouts for the homepage, product pages, and blog.
Prioritized simplicity and readability in the design hierarchy.
UI Design
Applied a clean, modern design style consistent with the Resimator brand.
Focused on high-contrast elements and engaging visuals to highlight key features.
Development Handoff
Prepared developer-ready assets with detailed annotations.
Collaborated closely with the development team to ensure design fidelity during implementation.
Key Features
Streamlined Navigation: A simplified menu and breadcrumb trails for better orientation.
Interactive Product Sections: Visual demos and descriptions to showcase features.
Optimized Lead Capture: Prominent CTAs, demo request forms, and newsletter subscriptions.
Responsive Design: Ensured a seamless experience across desktop, tablet, and mobile.
Blog Integration: A clean layout for educational and promotional content.
Outcomes
Improved Usability: Users could find information 40% faster compared to the previous design.
Enhanced Engagement: Increased demo requests by 25% within the first month post-launch.
Positive Feedback: Clients and stakeholders praised the modern look and intuitive layout.
Future-Ready Framework: Enabled easy updates for new content and features.
Tools Used
Design: Figma
Collaboration: FigJam, Slack
Prototyping: Figma
Learnings
This project highlighted the importance of aligning user needs with business objectives. Regular collaboration between design and development teams ensured a successful implementation and impactful redesign.
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Posted Nov 24, 2024
I led the redesign of Resimator's website, focusing on enhancing user experience, improving navigation, and aligning the brand identity with its core values.
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