Google Ads & Motion Design for Scoop Analytics

Scoop Analytics needed a cohesive set of Google ad creatives to strengthen its digital advertising presence across both static and animated formats. The goal was to create campaign assets that could capture attention quickly, communicate the core message clearly, and maintain a consistent visual identity across different ad placements.

I translated the campaign’s visual direction into a flexible system of graphics, typography, layouts, and motion that could work across multiple formats while keeping the brand recognizable and consistent.

I was responsible for designing the campaign assets across both static and motion formats. This included developing the visual layouts, refining typography and graphic elements, adapting compositions for different ad sizes, and introducing motion where it could improve engagement and message delivery.

The work was created using Adobe Illustrator, Photoshop, and After Effects, allowing the campaign to maintain a consistent visual language from static banners to animated ads.

The creative direction needed to work across multiple Google ad formats without losing its visual impact. I developed layouts that could be adapted to different dimensions while keeping the key message, graphics, and brand elements visually balanced.

For the animated creatives, motion was used to do more than simply add movement. Transitions and animated elements were structured to guide attention, introduce information progressively, and make the messaging easier to absorb within a short viewing window.

Typography, graphic elements, spacing, and visual hierarchy were kept consistent across the campaign. This created a unified look and helped the different ad variations feel like part of the same campaign rather than standalone pieces.

Static Google ad creatives

Animated Google ad creatives

Multiple format adaptations

Campaign typography and graphic compositions

Motion graphics created in After Effects

The final campaign delivered a cohesive collection of static and animated ad assets that could be adapted across Google advertising formats while maintaining a clear and recognizable visual direction. The combination of structured layouts and purposeful motion gave Scoop Analytics a more versatile creative system for its digital advertising campaigns.