Google Ads & Motion Design for Scoop Analytics

Scoop Analytics is a data-focused company that needed visually engaging ad creatives to support their digital marketing efforts. The goal of this project was to design a set of static and animated Google ads that aligned with the brand’s visual identity while clearly communicating their product offering.

In addition to ad creatives, the project also included a short animated logo sequence to support brand consistency across digital touchpoints.

I was responsible for:

Designing static Google display ads

Creating animated Google ads in multiple sizes

Developing a custom logo animation

Ensuring brand consistency across all as

Static Google display ads in multiple standard ad sizes

Animated Google ads optimized for display networks

A short animated logo sequence for brand use

All assets were designed to meet Google Ads specifications and performance guidelines.

Design Direction - I worked from Scoop Analytics’ existing brand guidelines to ensure consistency in color, typography, and tone.

Static Ad Design - Created clean, readable layouts optimized for clarity at smaller sizes, with a strong focus on hierarchy and messaging.

Animated Ads - Developed lightweight animations designed to capture attention quickly while maintaining legibility and performance standards.

Logo Animation - Designed a simple, polished logo animation that could be reused across ads and other digital platforms.

The final assets provided Scoop Analytics with a cohesive set of static and animated ad creatives that could be used across their Google Ads campaigns. The designs emphasized clarity, brand recognition, and visual consistency across formats.

Adobe After Effects

Adobe Illustrator

Adobe Photoshop