Multi-Channel Lead Tracking & Attribution
A business was getting leads from multiple channels like website forms, phone calls, paid ads, organic search, and referrals.
The problem?
They couldn't clearly see where those leads were coming from.
I built a simple tracking and attribution setup connecting:
→ Google Tag Manager
→ GA4
→ UTM tracking
→ HighLevel CRM
→ Marketing reporting
Now, lead sources can be tracked in one place and turned into clear marketing insights.
The goal wasn't more data.
It was better visibility.
When you know where your leads come from, you can see what's working, optimize with confidence, and spend your budget smarter.
Multi-Channel Lead Tracking & Attribution
A business was getting leads from multiple channels like website forms, phone calls, paid ads, organic search, and...