𝐀𝐦𝐩𝐥𝐢𝐭𝐮𝐝𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐒𝐞𝐭𝐮𝐩 & 𝐂𝐮𝐬𝐭𝐨𝐦

𝐀𝐦𝐩𝐥𝐢𝐭𝐮𝐝𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐒𝐞𝐭𝐮𝐩 & 𝐂𝐮𝐬𝐭𝐨𝐦 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠

Implemented a complete Amplitude analytics and reporting infrastructure to help the client better understand user behavior, marketing performance, and conversion journeys across multiple traffic channels.

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰

The client needed a reliable analytics system to measure website engagement, track acquisition sources, analyze funnel performance, and generate actionable marketing insights. The goal was to centralize reporting and create a scalable analytics framework for data-driven growth.

𝐖𝐡𝐚𝐭 𝐖𝐚𝐬 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝

➩ Full Amplitude analytics setup

➩ Event & user property tracking architecture

➩ UTM parameter tracking implementation

➩ Traffic source and medium reporting

➩ Funnel and conversion analysis

➩ User engagement dashboards

➩ Bounce rate and retention reporting

➩ Cross-channel performance monitoring

➩ Custom dashboard creation for marketing insights

𝐊𝐞𝐲 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐢𝐥𝐭

➩ Traffic by Channel

➩ UTM Source Performance

➩ UTM Medium Performance

➩ User Engagement Reports

➩ Funnel Analysis (Page View → Add To Cart → Checkout → Purchase)

➩ Bounce Rate Monitoring

➩ Marketing Attribution Reporting

𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬

➩ Amplitude

➩ Google Tag Manager

➩ Google Analytics 4 (GA4)

➩ UTM Tracking

➩ Looker Studio

𝐑𝐞𝐬𝐮𝐥𝐭𝐬 & 𝐈𝐦𝐩𝐚𝐜𝐭

➩ Improved visibility into marketing channel performance

➩ Enabled accurate source-level attribution tracking

➩ Identified user drop-off points in the conversion funnel

➩ Helped the client make data-driven marketing decisions

➩ Built a scalable reporting system for ongoing optimization

𝐎𝐮𝐭𝐜𝐨𝐦𝐞

The client now has a centralized analytics and reporting framework that provides clear visibility into user behavior, acquisition performance, and conversion trends — enabling smarter growth and optimization strategies.