Highlight technical product's features and benefits through quality media and clear descriptions. This can position it as essential and stand out from competitors.

4B has recently introduced a new product innovation in the form of «ST2» sliding doors. Together with a design studio I developed a comprehensive communication plan to effectively market this unique product. 

My goal was to ensure that the message was clear and consistent across all channels. I achieved this through a well-crafted verbal and visual approach. The tagline, "ST2 connects", was developed to emphasize the product's value proposition. I also created a custom visual language specific to the product. A teaser video, a detailed product video, and an extensive landing page were integral components.

Furthermore, the client collaborated with renowned interior designer Mia Kepenek to identify relevant living trends and incorporate them into our messaging. The final result was a visually appealing marketing campaign that demonstrated the innovation behind the ST2 sliding doors.