sTomato Rebranding

sTomato is a B2B digital app for dental clinics. The client approached me to redesign their visual identity, as the existing branding did not reflect the premium, data-driven positioning they wanted to communicate.

The previous logo, featuring a green tomato, created unintended associations with a grocery store, which conflicted with the product’s professional offering. The goal of the rebrand was to establish a more refined, modern, and trustworthy identity aligned with a high-end dental business platform.​​​​​

The simplified smile shape serves as a visual anchor, emphasizing the focus on tangible results. It represents not only the dental field but also the idea of a process successfully completed. Rather than literally depicting the sTomato name, the visual element creates a subtle connection through the color palette.