KajABI Boxing Coaching Website & Membership Funnel
Michael Tewogbade
KajABI Boxing Coaching Website & Membership Funnel
Project Overview
This project focused on creating a bold, conversion-focused Kajabi website for a boxing coaching and online training brand.
The goal was to combine the energy of a professional boxing club with the structure of an online coaching platform, giving visitors a clear path from discovering the brand to exploring training programs, joining the community, and becoming members.
The website was designed around boxing programs, coaching, community, facilities, testimonials, and membership conversion, creating a strong foundation for Kajabi courses and automated member journeys.
What the Client Wanted
The client wanted a website that would position the boxing brand as more than a traditional boxing club.
They wanted to:
Build a strong and recognizable boxing brand
Showcase professional boxing coaching
Promote online training programs
Attract new members
Highlight the club's facilities
Introduce coaches and training expertise
Showcase member experiences
Create a strong community feeling
Sell online boxing courses
Provide members with structured training content
Capture leads from potential members
Use Kajabi to manage courses, memberships, and automation
Create a clear path from visitor to paying member
The overall goal was to create a digital experience that communicates:
Train harder. Get better. Become part of the community.
The Challenge
The biggest challenge was balancing the intensity and personality of boxing with the need for a clear online learning and membership experience.
A traditional boxing website might focus primarily on:
Gym → Classes → Contact
But an online coaching platform needs to go further:
Discover → Learn → Trust → Choose a Program → Join → Train → Stay Engaged
The brand also needed to appeal to different types of users.
Someone visiting the site might be:
A complete beginner
An experienced boxer
Someone looking to improve fitness
Someone interested in boxing technique
Someone looking for personal coaching
Someone interested in online training
An existing member looking for additional resources
The website therefore needed to make the different pathways easy to understand without overwhelming the visitor.
The Solution
I structured the website around a boxing-first customer journey, using strong visuals, direct messaging, and strategically placed CTAs.
The experience guides visitors through:
Discover the Brand → Understand the Training → Explore Programs → Build Trust → Join → Access Training
The design combines a powerful boxing aesthetic with a structured Kajabi course and membership strategy.
Homepage Strategy
The hero section immediately establishes the brand:
Uppercut, More Than a Boxing Club
This positioning communicates that the brand isn't simply selling gym access. It is selling a broader training experience and community.
The primary CTA:
JOIN MEMBER
provides a direct path for high-intent visitors.
Supporting sections then introduce:
Boxing expertise
Training programs
Coaching
Facilities
Community
Member results
Testimonials
This gives visitors enough information to understand the value before committing.
Boxing Program Structure
The website can organize training into clear programs based on the member's goals.
Boxing Fundamentals
For beginners learning:
Stance
Footwork
Guard
Punching fundamentals
Basic combinations
Defensive movement
Boxing Conditioning
Focused on:
Cardio
Endurance
Speed
Agility
Conditioning
Workout routines
Technical Boxing
For members looking to improve:
Punch combinations
Defensive techniques
Movement
Timing
Technique
Ring strategy
Advanced Boxing
Designed for experienced athletes who want more structured and challenging training.
This program structure makes it easier for users to identify where they belong.
Kajabi Online Course Experience
The website was designed to connect naturally with a Kajabi-powered training environment.
A member could move from the public website into structured online courses containing:
Training modules
Video lessons
Boxing tutorials
Technique demonstrations
Conditioning workouts
Training plans
Downloadable resources
Progress guidance
For example:
Module 01 — Boxing Fundamentals
↓
Lesson 01 — Stance & Guard
↓
Lesson 02 — Footwork
↓
Lesson 03 — Jab Technique
↓
Lesson 04 — Cross & Combinations
↓
Workout — 20-Minute Boxing Session
This gives members a clear learning path rather than simply giving them a library of disconnected videos.
Video-Based Training
Because boxing is highly technique-driven, video plays an important role in the online course experience.
The website incorporates video-focused content to demonstrate the coaching approach and encourage visitors to explore further.
Inside the Kajabi course, videos can cover:
Punch technique
Footwork
Defensive movements
Combinations
Bag workouts
Conditioning
Warm-ups
Follow-along sessions
This creates a natural connection between the marketing website and the actual training product.
Coaching & Expertise
The coaching section was designed to establish credibility and create a personal connection.
Each coach can have a dedicated profile containing:
Photo
Name
Boxing specialty
Experience
Coaching approach
Achievements
Social links
This helps potential members understand who will be guiding their training.
Community Positioning
The phrase "More Than a Boxing Club" was used as an important positioning idea.
The website doesn't focus solely on workouts.
It also communicates:
Coaching + Community + Accountability + Progress
This is particularly important for a membership business because people aren't only paying for information. They are also looking for support, consistency, motivation, and belonging.
Social Proof
Testimonials and member reviews were incorporated to demonstrate real-world experiences.
The testimonial section gives prospective members an opportunity to see how others perceive the training environment.
Combined with:
Member statistics
Coaching expertise
Training programs
Facilities
Community messaging
the website creates multiple trust signals before the visitor reaches the enrollment stage.
Membership Funnel
The Kajabi funnel was structured around several stages.
01 — Awareness
Visitors arrive through:
Social media
Search
Referrals
Fitness content
Boxing videos
↓
02 — Website
They discover the boxing brand and training philosophy.
↓
03 — Program Discovery
They explore classes, courses, and training options.
↓
04 — Lead Capture
Visitors can receive a free boxing resource or training session in exchange for their email.
↓
05 — Email Nurture
Kajabi automation introduces:
Training tips
Boxing education
Coach introductions
Member stories
Program benefits
↓
06 — Enrollment
The visitor is encouraged to join a course or membership.
↓
07 — Member Onboarding
New members receive automated onboarding and access instructions.
↓
08 — Training
Members access structured Kajabi courses and training content.
Lead Magnet Strategy
A free resource can be used to turn visitors into leads before asking them to purchase.
For example:
7-Day Boxing Fundamentals Challenge
A visitor enters their email address to receive access.
The challenge could include:
Day 1: Boxing Stance
Day 2: Footwork
Day 3: Jab Technique
Day 4: Basic Combinations
Day 5: Defense
Day 6: Conditioning
Day 7: Full Boxing Workout
At the end of the challenge, Kajabi can introduce the visitor to the paid training program.
Email Automation
The Kajabi system can automate different stages of the member journey.
New Lead
Welcome → Free Challenge → Boxing Tips → Coaching Introduction → Program Offer
New Member
Welcome → Course Orientation → First Training → Progress Guidance → Community Introduction
Inactive Member
Reminder → Motivation → New Workout → Coach Message → Re-engagement
Completed Course
Congratulations → Next Training Level → Advanced Program → Membership Continuation
This allows the business to continue engaging members beyond the initial purchase.
Conversion Strategy
Rather than placing one CTA at the end of the website, conversion opportunities are distributed throughout the experience.
Examples include:
DISCOVER MORE
JOIN MEMBER
GET STARTED
JOIN CLASS
This allows visitors to take the next step based on their level of intent.
Someone who is still researching can discover more.
Someone who already understands the offer can join immediately.
Visual Design Direction
The visual direction was intentionally built around the energy of boxing.
The design combines:
Dark backgrounds
Red accent colors
High-contrast typography
Powerful athlete photography
Large headlines
Strong CTA buttons
Boxing imagery
Video content
Structured content cards
The visual hierarchy makes the experience feel energetic and competitive while maintaining enough structure for a professional online learning platform.
Responsive Design
The website was designed with a responsive experience in mind so visitors can explore programs from:
Desktop → Tablet → Mobile
This becomes particularly important once members begin accessing their training content from mobile devices at home, outdoors, or in the gym.
My Role
Kajabi Website & Funnel Specialist
I handled the project from the perspective of both website experience and online training conversion.
Responsibilities
Kajabi website design
UX/UI design
Boxing membership website
Online course architecture
Training program structure
Membership journey
Landing page strategy
Lead-generation strategy
Funnel planning
Email automation planning
Video course structure
Conversion optimization
Responsive design
Project Process
01 — Discovery
Defined the boxing brand, audience, training goals, membership model, and desired customer journey.
02 — Information Architecture
Organized the website around programs, coaching, community, facilities, testimonials, and membership.
03 — Course Planning
Structured potential Kajabi courses into progressive modules and lessons.
04 — UX/UI Design
Created the visual system and page layouts around the intensity of the boxing brand.
05 — Funnel Strategy
Mapped the journey from first website visit through lead capture, nurturing, enrollment, and member onboarding.
06 — Automation Planning
Created a framework for welcome sequences, onboarding, engagement, reactivation, and course progression.
07 — Responsive Optimization
Ensured the experience could work effectively across desktop and mobile.
The Result
The final concept transforms the boxing brand from a traditional club website into a digital coaching and membership ecosystem.
The experience is built around:
Brand → Coaching → Programs → Community → Enrollment → Online Training
The result is a website that can support both the marketing side of the business and the delivery of its online training products through Kajabi.
Key Features
Website
Kajabi website
Boxing club branding
Conversion-focused homepage
Training programs
Classes
Coaching section
Facilities
Testimonials
Member statistics
Contact section
Membership CTAs
Online Course
Boxing fundamentals
Technical boxing
Conditioning programs
Video lessons
Training modules
Workout sessions
Exercise demonstrations
Downloadable resources
Funnel
Lead magnet
Email capture
Nurture sequence
Course enrollment
Membership conversion
Member onboarding
Automation
Lead welcome sequence
Member onboarding
Training reminders
Engagement emails
Re-engagement campaigns
Course completion follow-up
Project Details
Project: Kajabi Boxing Coaching & Membership Platform
Role: Kajabi Website & Funnel Specialist
Platform: Kajabi
Industry: Boxing / Fitness / Online Coaching
Services: Kajabi Design, Online Courses, Membership UX, Funnel Strategy, Landing Pages, Automation
Focus: Boxing Coaching, Online Training & Membership Conversion
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Posted Sep 22, 2026
Created a conversion-focused Kajabi website for a boxing coaching brand.
