First-time pet owners google the
Elijah Ademola
First-time pet owners google the same things at 2am: Is this normal? Should I worry? What do I feed it?
They get a wall of conflicting advice, and none of it feels trustworthy.
That’s the problem I designed Azedine around. It’s a pet content brand started by two first-time cat owners who couldn’t find straight answers online.
→ Answers by pet. Cats, Dogs, Fish, Small Pets, and Reptiles sit in the top navigation, so nobody has to dig for their animal.
→ Trust you can see. Vet-reviewed guides, named authors, and a team page with real credentials. Reassurance matters more than cleverness here.
→ A friendly tone. Rounded shapes, soft purple, and little hand-drawn pets peeking over a line. Pet care can feel stressful, so the design stays warm.
→ A clear next step. Vet consultations, behaviour coaching, and nutrition plans, each with one button.
When people are worried, they don’t want clever. They want to feel looked after.
What’s the question you googled most when you got your first pet?
#BuildingInPublic #WebDesign #UXDesign #PetCare #ContentDesign
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Posted Oct 21, 2026
First-time pet owners google the same things at 2am: Is this normal? Should I worry? What do I feed it? They get a wall of conflicting advice, and none of it...
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